Online Resourcesxvi Part 1 Digital Marketing Essentials
To my parents, who were there at the start but left before the ink was dry, Ar dheis Dé go raibh a n-anam.ĬONTENTS List of Figuresviii List of Tables
This book is dedicated to Nick, who positively makes all things possible. We undertake an annual audit to monitor our sustainability. When we print overseas we ensure sustainable papers are used as measured by the PREPS grading system. Most of our products are printed in the UK using responsibly sourced papers and boards. Library of Congress Control Number: 2018966917 British Library Cataloguing in Publication dataĪ catalogue record for this book is available from the British Library Enquiries concerning reproduction outside those terms should be sent to the publishers. 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B 1/I 1 Mohan Cooperative Industrial Area Mathura Road New Delhi 110 044 SAGE Publications Asia-Pacific Pte Ltd 3 Church Street #10-04 Samsung Hub Singapore 049483Įditor: Matthew Waters Editorial assistant: Jasleen Kaur Production editor: Nicola Carrier Copyeditor: Elaine Leek Proofreader: Sharon Cawood Indexer: Silvia Benvenuto Marketing manager: Alison Borg Cover design: Francis Kenney Typeset by: C&M Digitals (P) Ltd, Chennai, India Printed in the UKĪpart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. © Annmarie Hanlon 2019 First published 2019 SAGE Publications Ltd 1 Oliver’s Yard 55 City Road London EC1Y 1SP Los Angeles | London | New Delhi | Singapore | Washington DC | MelbourneĭIGITAL MARKETING STRATEGIC PLANNING & INTEGRATION SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Our growing selection of library products includes archives, data, case studies and video. SAGE publishes more than 1000 journals and over 800 new books each year, spanning a wide range of subject areas. Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. PART 3 - DIGITAL MARKETING STRATEGY AND PLANNINGĬHAPTER 10 - BUILDING THE DIGITAL MARKETING PLANĬHAPTER 13 - DIGITAL MARKETING METRICS, ANALYTICS AND REPORTINGĬHAPTER 14 - INTEGRATING, IMPROVING AND TRANSFORMING DIGITAL MARKETING
CHAPTER 1 - THE DIGITAL MARKETING LANDSCAPEĬHAPTER 3 - THE DIGITAL MARKETING TOOLBOXĬHAPTER 7 - AUGMENTED, VIRTUAL AND MIXED REALITY
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